How to Optimize Your WordPress Blog Post – Step by Step Instructions
Now that you’ve learned How to Add a Blog Post, it’s time to optimize your WordPress blog post! You’ve spend all that time preparing your blog post and it would be a shame if you posted it without optimizing it. Optimizing simply means placing keywords (a keyword can be one or more words) in strategic places within your blog post with the idea that a well optimized blog post will have a better chance at being found in the search results by people who are searching for the products, services or information that you offer.
What Does Optimization or SEO Mean?
You may have heard the acronym “SEO” before. That stands for Search Engine Optimization. The content of your blog post is created for the user or visitor to your site. When you optimize your blog posts for the search engines, you are making it easier for the search engine bots that crawl your website to serve up results that are relevant to what the user is searching for.
If your WordPress theme doesn’t have a SEO option built in to the theme, we recommend adding a free WordPress plugin called WordPress SEO by Yoast. WordPress SEO will ask you for a “focus keyword” and then will check your page or post and make suggestions on how you can better improve the SEO of your post. Some of the common items you’ll want to include your “focus keyword” in are:
- The Title of Post
- The Article Heading
- The URL
- An H1 and H2 Tag
- The Alt Text for Images
- The Content
- The Meta Description
You may or may not be familiar with the above terms. To get a better understanding of how to optimize your WordPress blog post and the terms used above, you’ll want to be sure to watch the video where they will be explained.
(If you need to make the video larger, in the bottom right corner of the video you can click on the ‘Full Screen’ button.)
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